Established in 1952, SFIA is firmly positioned as a premier provider of independent financial advice to both private and corporate clients.

Based in Maidenhead, Berkshire we understand the major financial decisions you make will have significant and life-changing consequences. It is therefore essential that you seek professional independent financial advice from people you can trust.

At SFIA, our ambition remains the same as it was back in 1952: to help clients manage their financial commitments in a tax-efficient, cost-effective and – most importantly – friendly yet professional manner. We are not restricted by product or provider: we provide unbiased and unrestricted advice based on a comprehensive and fair analysis of the market.

Please browse our website to find out more about who we are, our level of knowledge, experience and expertise and how we conduct business. For further information, please contact us.

SFIA work in partnership with our clients to meet their financial aspirations and we recognise the importance of providing long-term, ongoing assistance and guidance – in other words, a partnership for life. SFIA also work very closely with a number of other professional firms to provide a complete service for our clients.

Treating Customers Fairly

SFIA is regulated by the Financial Conduct Authority (FCA) and we are happy to work within a regulated environment which prioritises the interests of consumers.

SFIA have satisfied the rigorous criteria relating to professional qualifications and ethical good practice. You can therefore be confident that you are dealing with one of the UK’s leading firms that are wholly committed to providing you with the best possible advice, service and support.